Domestic and foreign media publishing rules: rolling stone domestic and foreign media to teach you o

Domestic and foreign media publishing rules: rolling stone domestic and foreign media to teach you overseas publishing skills

Overseas marketing and overseas news media to release advertisement is two different concepts, advertising is the advertising, whether in China or any other country in the world is mixed, is considered a "chicken ribs", or spam, want to do a good reputation and popularity of no propaganda is, it is likely to the credibility of Chinese companies in overseas. However, the news media is different. As authoritative and credible media platforms for expressing opinions or events in a down-to-earth manner, the public trust of Chinese enterprises overseas will also be greatly enhanced. Roll stone media at home and abroad www.byatong.cn.

For enterprises, the publication of their information on Reuters, AP and AFP is also a symbol of strength. However,   like many overseas listed companies, They choose the WSJ, The Wall Street Journal, Barrons, NASDAQ, Bloomberg,   Google Finance, Market Watch, Dow Jones Market Watch,   etc. These media are suitable for brand endorsement and traffic acquisition.

With the development of science and technology, new media are gradually eliminated, such as IPTV,   e-magazines and so on. They are developed on the basis of traditional media,   but they are fundamentally different from traditional media.

Overseas media communication is divided by popularity:

1, The Internet should be called the first media;

2、The mobile web should be the second medium.

3. Newspapers and periodicals shall be the third media;

4. Broadcasting shall be the fourth media;

5. Television should be the fifth medium;

Among them, 4 and 5 belong to the new media category.

However, in terms of its importance, applicability and effectiveness,   radio today is television tomorrow. Television is becoming the "second medium" and the Internet is upgrading from the   "fourth medium" to the "first medium". Despite the huge growth in television advertising revenues,   it is an indisputable fact that the advertising pie is increasingly being gobbled up by new media such as the Internet   and outdoor media, as well as the transformed print media. At the same time, print media has included newspapers,   magazines, picture albums, envelopes, calendars, three-dimensional billboards, neon lights, air, LED billboards,   light boxes, outdoor TV walls and so on advertising platforms;   Radio media has also included radio, television and other advertising platforms

Rolling Stone domestic and overseas media publicity provides professional overseas conventional media publicity,   overseas blockchain media publicity, overseas social media, paper media, outdoor large screen and other businesses.

Media release notes

一、First, news timeliness

When domestic customers issue press releases, one of the primary concerns is timeliness.

The operation cycle of American press release is relatively short, generally 12 hours can complete all the release work. Here said the entire release of work, refers to, from the customer to get a good final draft to the manuscript published time.

American and Domestic media also operate in somewhat different ways. American press release process is automatic plus manual, mainly automatic. This can be done automatically because the media receiving the press release have signed a common electronic agreement on content acceptance/compatibility with each other. The electronic agreement mainly provides specific information such as editing rules, disclaimers, content management and processing procedures. This electronic protocol allows news sites to receive and publish news from a unified news feed at about the same time.

With the top of the news source (not the top), other news sources, too, has its own background is the branch of the general news source node, after the press release has been submitted, system and the media is in violation of editing rules, suspected of the legal risks, such as the manuscript processing, general business, financial and other types of content such as science and technology, Will be automatically pushed to the appropriate news site according to the provisions of the electronic protocol.

二、 press release Google, Yahoo, Bing included

Domestic news included to see Baidu, foreign news included to see Google. Google inclusion and ranking directly affect the effect of overseas press releases. How to let users search the manuscript on Google after it is issued?

1. Content manuscript quality

A 100% original manuscript is much more likely to be included than a copy or revision. This kind of originality includes text originality, picture originality, video originality. High-quality images and videos will improve the quality of the manuscript, and the higher the quality of the manuscript, the more likely it is to be included in Google. The quality of the article, rather than the media agency, determines whether it can be included in Google.

2. Manuscript word count

The best number of words included by Google is around 600 in English, as determined by Google's algorithm. Many companies think that writing as much as possible is not the best choice in terms of press release reading and Google inclusion. Write a lot, say 2,000 words, and the Google Search Engine Web Crawler will probably judge it to be more of a paper than a press release.

3. Media weight

Similar to the domestic net yi, People's Daily online this kind of high-weight media. Such as yahoo finance, Wall Street journal, Reuters, ap and Wall Street stories, etc., can this kind of media published articles are generally the quality is very high, usually is a major point of view, news, and sometimes even by reporters, editors, professional ability "manufacturing" focus of attention of the audience. Google algorithm will priority to grab news focus, hot word, This makes the media with high weight get more opportunities to be captured.

三、Information at the bottom of the article

Standard edition: Company name, contact person's English name, email address, company phone number, official website address. According to different regions, different media on the bottom of the information requirements will be slightly different, specific to the selected media package requirements.

Overseas press release

1. Self-publishing of overseas social accounts (Facebook, Twitter, Instagram, YouTube, blogs and other major platforms), self-publishing of overseas we-media platforms, and a bit of domestic information, Toutiao, Sina blog, etc., which can be released for free by their own account registration, but this is the content of individual registration and self-publishing. Non-media official release, do not have a certain social credibility, media authority.

2, the world's top media official release. That is, directed to some media, some areas, some countries or regions; However, different from domestic media, overseas press releases are usually in the form of packages, and they are displayed on dozens or even hundreds of media at the same time, not a single release

Finally, we should choose the right media pr company to cooperate with, such as Rolling Stone media at home and abroad. Professional media personnel can effectively make preliminary evaluation of the content of the manuscript and give appropriate suggestions for modification, dig into the media resources, give full play to the interactive effect of online and offline, effectively reduce the cost of promotion, and bring more added value to customers.